APoEM was born from a dream, the dream of its founder, Paola, who wanted to share her romantic side through a cosmetic brand. Despite her busy life as the creator of multiple brands, a wife, and a mother of three, she finds solace in formulating products in her sanctuary to relax. The idea emerged while creating simple and effective products for her family’s delicate skin. APoEM aims to transport others to their own dreams through olfactory memories, offering moments of joy and relaxation. The brand uses aromatherapy and a careful selection of botanical ingredients to treat the skin and provide harmony.